Why Cracow Life?

Cracow is one of the great cities of the world, and over the last few years it has developed into a major tourist destination to match the likes of Prague, Budapest and Barcelona. As we enter our fifth year of operations, we are proud to say that Cracow-life.com has played, and continues to play, a very important role in that development.

Before Cracow-life.com was established, English-speaking travellers found it very hard to find the information they needed about the city, in a well-written and clearly presented form. Many visitors complained that they had little useful information to help them make a good choice as to where to sleep, eat, drink, shop and have fun in Cracow. Some visitors were even put off visiting Cracow entirely. Cracow-life.com was established specifically to fill this niche - providing tourists with a reliable, insightful and entertaining source of information for every aspect of life in Cracow.

Today we fulfill that role better than ever before, presenting tourists with the most accurate and up-to-date information about Cracow in English, using the best technology available to support us.

Why the Internet?

Travellers throughout the world are increasingly turning to the internet as the premier source of visitor information, traditionally provided by guidebooks. The interactive nature of the web allows rapid access to information, and potential visitors are increasingly following these searches with ticket bookings and reservations online. This market is set for rapid growth worldwide, making internet advertising more and more attractive to business owners in the tourist industry.

Why English?

Over 70% of all internet traffic is conducted in English. English has become the common language of the net, and all the major search engines use English in their standard search criteria.

Why Us?

The benefits to advertising via our websites and printed guides are now obvious to most of our long-standing customers, but as our sites now enter a period of rapid growth, we are proud to emphasise 10 reasons why we remain the best media channel for promoting your business:

1) Cracow Life is the undisputed market leader in Cracow - simply put we are the most established, most popular, most visited English-language portal about Cracow.

2) Cracow Life is the flagship website of the fastest-growing online travel network covering major cities in Central and Eastern Europe (Our network of 22 cities, including Prague Life, Vienna Life, Berlin Life and Moscow Life, receives almost a million unique users per month)

3) Cracow Life is a recognised and trusted brand both internationally and locally. Our logo is highly visible on over 450 taxis, on and on scores of hotels, restaurants, bars, shops and museums around the city.

4) Cracow Life gets massive exposure and recommendations in printed media. Cracow Life has been recommended by quality newspapers such as the Telegraph, Guardian, New York Times, Times, USA Today, and Gazeta Wyborcza.

5) The Cracow Life network gets significant exposure and recommendations in TV media (CNN, Dzien Dobry TVN, TVP3) and radio media (BBC Radio, Polski Radio).

6) Cracow Life writers are professional, published journalists who write, amongst other articles, monthly destination guides and features for Easyjet and Wizzair inflight magazines.

7) Cracow Life supports the Arts in Cracow and is a proud media sponsor of the National Museum, Bunkier Sztuki and other leading institutions in the city.

8) Cracow Life invests heavily in new technology (such as interactive maps, webcams, weather reports) to improve reader experience, at no extra cost to our clients.

9) Cracow Life will have printed over 840,000 maps and guides to Krakow in 2008 alone, making us the leading publisher of our kind in the region. Our publications are highly visible, distributed in almost three hundred venues around the city (including the airport, 9191 taxis and tourist information centres). Unlike many other publications, our guides are free.

10) Cracow Life's network has received over 19,000 independent reader reviews in just 12 months.

Our clients should be aware too that the content of Cracow-life.com is now available in Polish via our sister site E-krakow.com.

Technical Information

Our site is hosted on hi-speed servers in the United States and the United Kingdom - where most of our customers are - to give them fast and reliable access to your details. Cracow Life is built for speed.

Our site is built using the industry-leading protocols for reliability and speed. Cracow-life.com uses PHP scripting and a MySQL server database. We are hosted on RedHat Linux servers directly connected to a T1 backbone in California, with a mirror site in Birmingham, United Kingdom. Backups of our important data are made every 24 hours. Our uptime is over 99.95 percent. It is certainly not a cheap option, but we feel our customers and partners deserve the best.

We know that you have more than one choice for advertising, but we are also confident that your advertising budget cannot be spent better anywhere else. Our consultants are available at any time to meet you - you can reach them on 0-124214865 - but please feel free to contact me anytime personally if you have anything you'd like to discuss. I'm passionate and very optimistic about Cracow and Poland's future as an outstanding tourist destination and look forward to your call.

Yours sincerely,

Mark Bradshaw

Director
Lifeboat Limited
mark@cracow-life.com